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I tried running BH offers on a Canadian TikTok ad account, and my metrics were consistently low, around $4-$5 CPM. But now that I’ve switched to a new US TikTok ad account for BH offers, my CPMs are always over $10. Does anyone know how to fix this? I’ve heard people talk about warming up the ad account with WH offers, but I thought that was just speculation. Any tips would be really helpful!
I tried running BH offers on a Canadian TikTok ad account, and my metrics were consistently low, around $4-$5 CPM. But now that I’ve switched to a new US TikTok ad account for BH offers, my CPMs are always over $10. Does anyone know how to fix this? I’ve heard people talk about warming up the ad account with WH offers, but I thought that was just speculation. Any tips would be really helpful!
Getting your TikTok ad account ready can help lower CPMs for sure. It’s common to start with simple offers to build trust with the algorithm. Begin with a few low-risk ads that have great content and target larger groups of people. Slowly increase your spending over the next week or so before adding in bigger offers. Also, try different ads and target options to find what lowers CPMs, but it might take a little trial and error.
There’s nothing like a WH product. As for high or low CPM, I think it depends on the video content. It really matters whether people want to watch it or click on it.
Getting your TikTok ad account ready can help lower CPMs for sure. It’s common to start with simple offers to build trust with the algorithm. Begin with a few low-risk ads that have great content and target larger groups of people. Slowly increase your spending over the next week or so before adding in bigger offers. Also, try different ads and target options to find what lowers CPMs, but it might take a little trial and error.
You don’t have to "warm up" an ad account. Of course, don't start with $10,000 a day, but you also don’t need to waste time with link-click campaigns just to get it going.
You don’t have to "warm up" an ad account. Of course, don't start with $10,000 a day, but you also don’t need to waste time with link-click campaigns just to get it going.
Using clean, safe offers that don’t cause problems can help you build a good track record. Keep your ads running regularly, and try not to leave them off for too long.
From what I’ve seen, CPM doesn’t really help warm up your account. Try switching up your video, title, or picture — that can help more people see it, and it might even cost less.
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